About Shoaib Khan

Shoaib Khan is guided by a clear strategic vision and a relentless ambition to improve the world around him. In Toronto, he is known as an innovative professional with a talent for incubating, launching and scaling purpose-centric brands, businesses and organizations.

Shoaib Khan sets high standards in business and philanthropy. In 2016 he founded Humaniti, a charitable organization dedicated to empowering people and communities in developing nations, while advancing social justice and human rights.

Humaniti is based on the idea that “humanity is the shareholder, the customer, and the beneficiary” of each charitable initiative. Its ambitious goal, as he describes it, is to “etch a positive mark on the fabric of humanity.”

In the business world, Shoaib Khan is best known as CEO of Clearoute, a company that provides performance marketing, branding, sales, finance and technology consulting services to new and established Canadian companies. Applying his three decades of experience, he often partners with major brands, such as Google, AOL, Dell, WB, Nestle, Unilever, Pepsi, Oxford Properties, Lennar, W Hotels, Tridel, Honda, General Motors, Audi, Bayer, Johnson & Johnson, Aeroplan, RBC, BMO, Ericsson, BlackBerry and Sprint.

Shoaib Khan also created an impressive record of achievement at M Worldwide Inc., where he personally managed a billion dollars in investments and ventures in real estate, media, marketing, technology, consumer goods and social enterprises.

Frequently Asked Questions

How do you balance the demands of running two major businesses, Clearoute Inc. and M Worldwide Inc., while also overseeing the operations of Humaniti, an international humanitarian organization?
Shoaib Khan: At first, I found it to be a tricky balancing act to run all three organizations at once. But as time went by, I discovered that there is a magic formula consisting of effective time management and delegation. Regarding time management, I read a few very helpful books on the subject and applied their lessons, which had a tremendous effect on my day-to-day productivity. Regarding delegation, once I allowed myself to let go of certain duties and place them in the hands of some of my most trusted and capable team members, I freed up a lot more time for myself, which really helped me with balancing the demands of my schedule. I also make sure to keep myself in decent physical shape. After all, if my body is out of sorts, it will make me sluggish and slower to respond to situations, and that will ultimately create ripple effects throughout all my organizations. That’s why I exercise daily, eat nutritious foods, and make sure to get seven or eight hours of sleep each night. I also try to keep my mind finely tuned by reading as much as I can and engaging in lively debates with my friends, colleagues, and family.
What are some lessons you’ve learned throughout your career that have shaped your approach to business and charity?
Shoaib Khan: During my three decades in the private and humanitarian sectors, I’ve learned a few important lessons. First, always keep an open mind. Preconceived notions are far more often disproven than proven. Second, never underestimate the power of cultivating personal relationships, as these are the lifeblood of the business world. Whatever influence a person thinks they might have over another in the form of money or contracts or media presence absolutely pales in comparison to that of a genuinely positive personal relationship. Third, don’t underestimate people. I can’t tell you the number of times a bright and ambitious young person has come to me with an idea that seems a bit far-fetched, only to prove that, once given the support and resources to do so, they can execute it after all. It pays great dividends to give people a chance.
How do you determine which of the many worthy causes in the world Humaniti addresses?
Shoaib Khan: Sometimes simply reading the daily news provides the inspiration for which causes we support. For example, when the war broke out in Gaza in the fall of 2023, I knew it was something that we had to address. There was something of a humanitarian crisis taking place in the region already, but with the element of an armed conflict added to the mix, things were quickly getting out of hand. I knew we had to get involved. Humaniti has an initiative called ‘Heal’ wherein we build mobile clinics and send medical aid in the form of equipment, medicine, and other necessary relief to hot spots around the globe. Applying the resources of the Heal program to the conflict in Gaza seemed to me like the only moral thing to do. Another place we’re currently focused on helping is Haiti. That country has seen tragedy after tragedy over the past few years—everything from earthquakes to hurricanes to crop failures. Right now, it’s in the midst of political and social turmoil. The government is barely hanging on against a group of internal dissidents, and as such, is failing to provide many necessary services to the Haitian people. Once again, Humaniti’s Heal program stepped up to help fill that void with food, equipment, and medicine. All that being said, we also entertain pitches from team members within the organization, as well as outside groups about where to send humanitarian aid and how best to disperse our resources. As the creator of Humaniti, I do my best to listen and evaluate each of these pitches objectively and on a case-by-case basis.
What are your aspirations for the future of your organizations?
Shoaib Khan: Although Clearoute Inc. and M Worldwide Inc. have already achieved great heights, I want to continue to scale them upward. I know our best days are ahead of us. I know we can accomplish great things, even beyond what we have done up to this point. Both companies are already leaders within their respective industries, but my wish is for them to become leaders among leaders. As for Humaniti, my major aspiration is to expand our ability to provide humanitarian relief all over the world. The more resources we have at our disposal, the more suffering we can alleviate. Now more than ever, the people of the world need our help.
Can you share a piece of advice or philosophy that has helped to shape your worldview?
Shoaib Khan: My own personal philosophy is idealistic in nature. I believe the world is filled with good people and that if you inspire them properly and guide them to do honourable things, they will not let you down. What I aim to do with my humanitarian efforts and my business dealings is leave the world a better place than I found it. This one overarching thought informs my worldview and all of my actions.